Archive for December, 2009

Eating My Words: Ewan McDonald

Saturday, December 26th, 2009

JUDE and I did an unusual thing recently. I phoned a restaurant, booked a table, gave them my name and number, and we went out for dinner. Nothing flash: it was only a neighbourhood bistro (though that’s fiendishly hard to find when your neighbourhood is Downtown Auckland).
The unusual things were that I could give my name and that we could eat on our own. When we’ve gone out to dinner in the past, we’ve usually taken a couple of hundred thousand close friends with us.
I’ve been writing about restaurants, and eating out around Auckland (and the odd place in Wellington, and Melbourne, and Paris, and the Italian countryside) for 12 years. Then I called time on my column and went back to being an ordinary diner.
Though that’s what I’d always tried to be. Never called myself a food writer or a critic – just someone who likes food, wine, conversation, company, a reasonable meal for a reasonable price with reasonable service. Okay, and the all-too infrequently exceptional one of all of the above. And relishing the chance to tell the readers about it.
(Strange thing is, that’s what most restaurant writers are like. The good ones, anyway. They’re not frowsty madames who purse their lips if the chef hasn’t cooked the crumble the way they do it for their dinner parties at home, or middle-aged men harrumphing that the sauvignon is a tad chilled, or waiting to type 500 vitriol-dripping expletives if the 18-year-old waitress who’s just come out of a three-hour French exam at Uni drops a fork.)
Twelve years is quite a menu of entrees, mains, desserts and “Yes, thank you waiter, I will have another glass of syrah.” Thankfully, the waistline and arteries aren’t showing too many ill-effects and most of the brain cells seem intact. So here are some thoughts on what’s happened on tables from Albany to Bombay since the mid-90s.
Fashions and trends, naturally. And some not so naturally. One of the first dead-set flash places I wrote about was one of two Cajun restaurants in the inner-city. Care to imagine the response if a chef put alligator on a menu these days? (Like chicken, actually, just a touch stronger.)
Those trends – chefs would prefer to call them styles – have taken us through the Med, around the Pacific Rim, criss-crossed Asian fusion, nouvelle, old-fashioned comfort food, low-carb, high-end dining.
Last Christmas, I totted 20 places where you should eat in Auckland. One interesting point from that list was how many restaurants have lasted the distance: Antoine’s, Cibo, The French Café, Kermadec, Vinnie’s. You can add Andiamo, Prego, Harbourside, VBG. True, few (if any) have the same owners or chefs but Rule One for finding a good restaurant is: “You can always rely on reliability.”
Rule Two: Good restaurants tend to attract one another. Take the rise and fall and rise of Ponsonby. Twelve years back, the Strip and Jervois Rd were probably the only place where you’d find a decent choice of eateries. Rents, recession (there’s been more than one), host responsibility (okay, drink-driving laws), the Viaduct and Parnell Rd … Ponsonby lost its shine. And some pretty low-rent operators moved in, too.
But in the past couple of years the suburb has its mojo, and its mojito, back. Geoff Scott did the impossible: bought the legendary Vinnie’s and recast it as a new and exceptional restaurant. Andiamo was excellent but after a few … well, let’s just say that the current incarnation is one of the city’s secret places. Now Sid Sarawhat has taken the much-unloved Alhambra site and created Sidart. I’ll write more about him, and his food, at a later date.
Rule Three: “It’s part of a chain. They’ve got one in Parnell and one in Howick and …” No. Enough said.
Rule Four is “don’t be scared”. Of those 20 must-eat places, their styles began with Modern New Zealand – a genuine cuisine that few could have dared imagine, let alone flip a credit-card for, 12 years ago. Now it is something that we should be hugely proud of. It continued with “innovative classics” (it is possible to tweak coq au vin and improve it), techno (my word for sous-vide and what started life as “molecular gastronomy”), Hong Kong Chinese, seafood, modern Indian, Ayurvedic, modern Japanese …
People don’t put hundreds of thousands of dollars, and their professional reputations, and years and hours of sweat, and their marriages, on the line for food that no one’s going to eat. Trust them.
Rule 5: Hundreds of thousands of new New Zealanders have landed here in those 12 years. They’re brought their food and because Auckland is where most live, we’ve been blessed with – there’s no other word for it – some fantastic heritage-cuisine eateries. (Please don’t insult them by turning your nose up at some premises – just look at the food certificate that must be displayed.) It’s helpful if you can find someone who knows about that cuisine and can tell if you‘re eating something dumbed-down for Kiwis. And the worst offenders on that score aren’t necessarily recent arrivals. I defy anyone to find a truly great Italian trattoria or ristorante in this city.
Gripes? I’ve got a little list of those, too. Not expensive bottled water because it’s easy to say, “No, I’ll have a glass of Hunua 09.”
Restaurants that don’t have a reasonable selection of wine by the glass (no excuse with modern technology, and 21st Century wines are modern technology). Ludicrously priced “sides”: read, your vegetables.
Menus that prattle about “our chef going down to the wharf to personally select the Market Fish of the Day” (ever tried to do that at Halsey St? Only if you’re Peter Gordon in a tourism ad). Or “our fresh hand-picked seasonal garden vegetables” when it’s midwinter in Newmarket.
Come to think of it, menus in general: the ones with more romantic descriptions than a Mills & Boon novel and those that don’t give a clue what’s in the dish. Here’s an unbreakable rule: never, ever eat in a place that uses the Comic font on its menu.
Staff who haven’t been taught what they’re serving: you don‘t have to know what a “financier” is. The waiter should. And if he doesn’t, in these times he’d better learn pdq.
For there’s no denying it’s hard times at the moment. One extremely well-known chef, so well-known that I don’t dare use his name, told me recently that he’d just had his worst week’s business in 10 years at one of the country’s most celebrated eateries.
Which is good times for diners. There’s never been a better time to go out to eat, and to go out to eat at reasonable prices with staff who are falling over themselves to please you with the food, wine and service.
It doesn’t have to be the flashest place in town. Chances are, it’s your neighbourhood bistro. You probably know a place just around the corner that’s great because no one else has discovered it yet. Especially the restaurant reviewers.

MenuMania is Awarded the Top Spot by Hitwise Research

Wednesday, December 9th, 2009

MenuMania.co.nz has topped the list for popularity amongst all New Zealand food and beverage websites

For some time MenuMania.co.nz has topped the list of Nielsen//NetRatings as NZ’s busiest & most popular dining & eating out website. The results recently published by leading international Internet analyst “Experian Hitwise” (www.hitwise.com/nz/) show that the popularity of MenuMania.co.nz with the dining public of New Zealand has put it in first position, as the busiest of all NZ hospitality industry websites.

Experian Hitwise – Category Spotlight

Food and Beverage – Restaurants and Catering New Zealand

This category focuses on restaurants, eating places, restaurant guides, and catering services. All of the data below is based on All sites > Weekly rankings for the week ending 21/11/2009 > Ranks by ‘Visits’.

Rank   Website

1. MenuMania

2. Pizza Hut New Zealand

3. Domino’s Pizza

4. KFC New Zealand

5. Hell Pizza

6. DineOut

7. Menus .co .nz

8. Eatout .co .nz

9. McDonald’s New Zealand

10. Subway – International Locations

MenuMania.co.nz is NZ’s leading online restaurant guide, reservation and review web site.  It offers diners the opportunity to find details about restaurants and cafes in their community and wherever they travel. Diners can see menus, check prices and special offers, read and write reviews, make bookings, and send restaurant info to  friends.  Plus with a new feature in 2009 on MenuMania’s home page, visitors can now also find wedding venues, conference or meeting spaces and out caterers.

Following in the footsteps of social networking sites, diners can read or write dining reviews which inspire and create consumer confidence to perhaps try somewhere different.  Simply put, its word of mouth – amplified, in the last month alone MenuMania has helped 115,000 different diners choose where to eat, while diners explored just under 450,000 web pages on MenuMania.

MenuMania.co.nz enables the owners of restaurants, vineyards, pubs, cafes & takeaway places from Logan Brown in Wellington to Cafe Cezanne in Ponsonby to publish their menus, dining promotions, photos, ambience and location information on the website as well as on the recently released MenuMania iPhone application.

MenuMania.co.nz was first launched in 2006 by Cristian Rosescu, Justin McCormack and Karen Gibson, in 2009 chef restaurateur Mark Gregory joined as a new partner.

Cristian who heads up the in-house technology and web development team for MenuMania, says after three years of site development that “It’s incredibly exciting to see so many people enjoying and using MenuMania, and most fulfilling of all they keep coming back over and over, the site is great and we love that people use it.”

The “Hitwise” results are particularly important when the hospitality sector is facing one of it’s toughest years ever.  Restaurant owners can now promote their menus and special dining offers or take round the clock reservations. The dining public of New Zealand are now using the Internet in greater and greater numbers when making their meal buying decisions.  This is great news for New Zealand hospitality and tourism.

MenuMania’s industry support and charitable initiatives in 2009 saw the launch of free and unlimited online reservations for diners, community support for “Wellington on a Plate”, Sunday Star-Times “Restaurant Month” and the restaurant industry’s charity DineAid, which is this year supporting City Missions with fund-raising throughout November & December.

Partner and Meilleur Ouvrier Chef Mark Gregory said: ‘MenuMania is a quiet success story of New Zealand innovation, I am exceptionally proud to be part of MenuMania, the team work incredibly hard and the fact that so many diners choose to use MenuMania just motivates us to make it even better.”

Notes: About MenuMania.co.nz

1. November 2009 – MenuMania is listed as New Zealand’s busiest web site in the Hitwise Food & Beverage Category. MenuMania is already listed as New Zealand’s busiest dining web site by Nielsen//NetRatings

2. MenuMania has a search database of over 10,000 restaurants, cafes and takeaways in NZ

3. MenuMania is recognized by both industry associations: (a) The Restaurant Association of NZ (b) The Hospitality Association of NZ and hosts their member restaurants, cafes, pubs and hotels

4. In 2009 MenuMania re-designed the Homepage for the City Guides, launched its iPhone application and mobile friendly website, Free and unlimited online reservations

5. MenuMania supports the restaurant charity DineAid by building and hosting all of its online restaurant sign up and search facilities: www.dineaid.org.nz