This article is straight out of HospoNews: Plans are well underway for Fairtrade ANZ’s annual high profile awareness raising campaign. Fair Trade Fortnight will take place between May 5- 20 kicking off with a breakfast launch event in Auckland on May 4.
The theme this year is clear and to the point with the call to action: Choose Fair. The tag line in campaign messaging is “every choice matters” with the simple concept of encouraging more Fairtrade sales. In turn more farmers and workers in 63 developing countries will benefit from the fair and stable Fairtrade price and additional Fairtrade Premium.
Thanks to rising sales of Fairtrade Certified™ products in New Zealand and around the world currently more than 1.2 million small-scale farmers and workers reap these benefits through 905 Fairtrade Certified cooperative associations. Members decide democratically on how to invest the cash Premium, typically in projects such as building clinics and schools, investing in training in sustainable farming techniques and building roads to get products to market.
As one of the fastest growing markets globally for Fairtrade, New Zealand is expected to buy in to the cause in an even bigger way during Fair Trade Fortnight. Supermarkets will profile Fairtrade Certified™ products such as coffee, tea, chocolate and bananas and there’s plenty of scope for cafes and other hospo businesses to get involved.
Kiwis like Fairtrade. A GlobeScan survey late last year confirmed that 76 per cent of New Zealand consumers believe independent, third-party certification is the best way to verify a product’s social and environmental claims. The poll also showed that a large percentage of us have high expectations of companies dealing with farmers and workers in poor countries, with 91 per cent believing companies should pay them fairly – compared to the global average of 85 per cent.
Fairtrade ANZ has planned a nationwide TV ad campaign to get the message out to as many people as possible just before and during the Fortnight. A major push on social media will precede the ads and supporter groups and Fairtrade licensees will organise events and promotions across the country. Posters, stickers, table talkers in cafes and shelf wobblers and special stands in store should create a high visibility for the event.
Special ‘Choose Fair’ re-useable Ideal Cups have been made for the event and you can go into the draw to grab 4 pairs for free at HospoNews. Just send your name, address and a contact phone number to the editor of HospoNews: Cynthia Daly to go in the draw to win. Winners will be announced in April.
The website www.fairtrade.org.nz next month will highlight the Fair Trade Fortnight campaign and how to get involved.
So why not sign-up to become a Fair Trade Workplace in time for Fortnight – it’s easy, you simply have to serve Fairtrade Certified™ coffee and tea to staff and visitors, promote Fair Trade by displaying a poster and having a morning tea type event.