Business Benefits for Restaurant Owners
- “Doing good is also good for business”
As a DineAid restaurant you will receive up to $3000 FREE marketing per restaurant for 2011
All DineAid media: TV adverts, Radio, Online, Newspapers, Billboards and Support pack invite diners to choose a DineAid restaurant first
- TV Advertising: : The Living channel and Food Network will promote DineAid restaurants
- Radio Advertising: Radio live, Mai, The Edge, George FM, More FM, The Breeze, Solid Gold, Sport, Kiwi FM and The Rock
- Billboard Advertising: OGGI are providing 10 high profile billboards at sites in NZ during November and December
- Newspaper Advertising: Sunday Star-Times will provide advertising in Escape magazine in November and December
- Web Marketing: Every restaurant gets a free business web page including your restaurant menu on www.menumania.co.nz, New Zealand's busiest dining web site with over 275,000 unique diners per month
- Direct Marketing: City Missions will write to almost 20,000 local businesses, corporates and professionals inviting them to host their dining event in DineAid restaurants in the run up to Christmas and new year
- Plus Restaurant Printed Collateral: Every restaurant receives a full customer info and staff training and support pack
Restaurateur Testimonials
Shed 5, Pravda, Euro, JSH
“We participated in the inaugural Dineaid as it’s nice to give back, especially to great causes.
“It was operationally very effectual and our customers also saw the benefits” - Richard Sigley, Owner The Nourish Group
Prego
“Dineaid was a very easy fundraiser for our restaurant to do. The display information was not invasive for either the staff or the customers, very discreet but also direct.
Once the FOH team were conversant with the details it was plain sailing, but we did find it easier to give the flip cards so they verbalised our participation appropriately.
The back of house effort was minimal as it integrated incredibly easily with our current systems. It’s always good to support local causes so I would highly recommend it to any restaurant with a social conscience” - Krish, Prego, Ponsonby Rd
The French Cafe
“Dineaid is one of the most organized charitable organisations we have worked with yet.
The process for both us and the customer were so simple and straight forward and all the information you would want was provided clearly and professionally.
Most of our customers were already aware of Dineaid through advertising and the media and 95% of them participated. It’s a fantastic charity and without a doubt we will be supporting it again this year.” - Simon & Creghan, The French Cafe
Cuisine Magazine
“I urge you to not only enter into this initiative but also have all your front of house staff thoroughly conversant with Dineaid and well skilled in their explanation of it to diners, so that the industry and the customers embrace the concept 100%. It will then be a happy Christmas for all of us!
Kindest regards and many thanks in anticipation of your support.” - Lauraine Jacobs, Cuisine Food Editor and Chief Restaurant Reviewer
